We built this brand with pure ambition.We are based in the Pontiac area in western Quebec. We are so blessed to live in a beautiful surounding such as nature. That being said, the outdoors is something we believe people should take the time to connect with. Moreover, this brand was specifically designed for those who truly enjoy a country lifesyle or who wish to do so. In addition, we think everyone should have the ability to fish, hunt, trap, farm, etc all while looking good!